Privacy Policy

Last updated: June 2026

What we collect

Primers & Powder collects minimal data. We use standard analytics (Google Analytics and Vercel Analytics) to understand how visitors use the site — things like which pages are viewed, which retailers are clicked, and basic session information. We do not require an account to browse, and we do not collect any personal information unless you voluntarily provide it through our contact or sponsor forms.

Cookies and consent

We use an opt-inmodel for non-essential cookies. Google Analytics is not loaded and sets no cookies until you choose “Accept” in the consent banner. If you reject, only strictly necessary functionality runs. You can change your choice at any time using the Cookie Preferences link in the footer, which reopens the banner. Vercel Analytics and Speed Insights are cookieless and collect no personal information.

We honor the Global Privacy Control (GPC) signal. If your browser sends GPC, we automatically treat it as an opt-out and do not load analytics unless you later opt in explicitly.

Your California privacy rights

If you are a California resident, the CCPA/CPRA gives you the right to know what personal information we collect, to request access to or deletion of it, to request correction of inaccurate information, to opt out of the sale or sharing of your personal information, and not to be discriminated against for exercising these rights.

We do not sell your personal information for money and do not share it for cross-context behavioral advertising. To opt out of all non-essential analytics, use the Do Not Sell or Share My Personal Information link in the footer (or send a GPC signal). To exercise any other right, email hello@primersandpowder.com and we will verify and respond within the timelines required by law.

Affiliate links

Some outbound “Buy” links are affiliate links. When you click these and make a purchase, we may earn a commission from the retailer. The affiliate network and retailer may use cookies to track the referral. This does not affect the price you pay.

Form submissions

If you fill out our sponsor inquiry form or email us, we store the information you provide so we can respond. We do not sell or share this information with third parties.

Children

This site is not directed at children under 18. We do not knowingly collect information from children.

Contact

Questions about this policy can be sent to hello@primersandpowder.com.